Search Marketing Day 2009

How to use the power of Search Marketing to drive revenue, profits and awareness.

Search Day is over, but not forgotten. If you missed the event, wanted to go but couldn't, or just want to see it all over again you're in luck. We have videos of each session and keynote presentation available below. Keep checking back, we will be adding more.

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MORNING KEYNOTE – Geoff Ramsey, Co-founder and CEO of eMarketer

See all the introductions and keynote

Geoff Ramsey's keynote address

TRACK ONE

Fast Track to Search Marketing Fluency

Moderator: Melanie Kinney, Director of Client Services, IMPAQT

TRACK TWO

Which Online Content Matters the Most in Search?

Moderator: Vanessa Cooper, Senior Account Manager, IMPAQT

TRACK THREE

All About Search Data and the Story It Tells About Your Customers

Moderator: Emily Gouwens, Senior Manager, IMPAQT

SESSION #1

Success in Organic Search

Presentation: Neal Rabogliatti, Catalyst Connection

Panelists: Scott Williams, Web Marketing Manager, Gorell
Rich Warnaka, Sr Systems Analyst, Erie Insurance Group.

See the presentation

Structural SEO – Setting Up Your Site To Make Content Most Effective

Panelists: Rob Garguilo, Principal Consultant, Global Digital Marketing & Ecommerce, Ciber
Katie Pasquinelli, Account Group Manager, IMPAQT
Abu Noaman, CEO, Elliance

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Data Sources; Challenges and Opportunities

Panelists: Kendra Metz, Online Marketing, The Hershey Co. Robbin Steif, President, LunaMetrics
Kevin Amos, VP of Technology, IMPAQT
Laurie Barkman, VP of Online Marketing-The Art Institutes, EDMC

See the presentation

SESSION #2

Success in Paid Search

Panelists: Nathaniel Kennedy, SVP, Director of Digital and Direct Marketing, Mullen.
Michelle Sharp, Account Group Manager, IMPAQT. Katie Pasquinelli, Account Group Manager, IMPAQT

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Q&A with Engines

Panelists: Amy Peloquin, Agency Development Executive, MSN. Katherine Allan, Relationship Manager, Google. Marc Coté, Managing Director, Sales, Yahoo!

Strategic Considerations for Paid Search

Presentation: Pat Stroh, VP, Analysis and Decision Support, IMPAQT.

Panelists: Bob Baer, Ecommerce Marketing Manager,The Company Corporation
Jamie Keaney, Senior Strategist, IMPAQT

See the presentation

LUNCH KEYNOTE –

Moderator: Lori Csaszar, Vice President, Corporate Planning, IMPAQT

See the keynote introduction

Amy Peloquin

Marc Coté

SESSION #3

Q&A with Engines

Panelists: Amy Peloquin, Agency Development Executive, MSN
Katherine Allan, Relationship Manager, Google
Marc Coté, Managing Director, Sales, Yahoo!

Decision Making Around the Content You Control

Panelists: Katie Pasquinelli, Account Group Manager, IMPAQT. Jeremy Zimmer, Director of New Media, Pittsburgh Penguins Adam Golomb, Director of Marketing, Eat N Park Hospitality Group
Mark Wachen, Managing Director, Autonomy Optimost

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Who Gets the Credit; Identifying & Measuring Which Media Influenced A Searcher's Behavior

Presentation: Pat Stroh, VP, Analysis and Decision Support, IMPAQT

Panelists: Rick Gardinier, SVP BBDigital, Brunner.
Kendra Metz, Online Marketing, The Hershey Co.
Bob Baer, Ecommerce Marketing Manager,The Company Corporation
David Heidenreich, Director of Interactive Strategy, Smith Brothers Agency

See the presentation

SESSION #4

Strategies That Work For Paid & Organic Search

Presentation: Neal Rabogliatti, Catalyst Connection

Panelists: Scott Williams, Web Marketing Manager, Gorell
Rich Warnaka, Sr Systems Analyst, Erie Insurance Group.

See the presentation

Don't Just Measure Site Actions, Monetize Them

Presentation: Jamie Keaney, Senior Strategist, IMPAQT

Panelists: Michael DuPuis, VP of Marketing Digital Channels, American Eagle Outfitters.
Rob Garguilo, Principal Consultant, Global Digital Marketing & Ecommerce, Ciber
Mark Wachen, Managing Director, Autonomy Optimost

See the presentation

The Future (& Creative) Uses of Search Data

Presentation: Pat Stroh, VP, Analysis and Decision Support, IMPAQT

Panelists: Amy Peloquin, Agency Development Executive, MSN.
Katherine Allan, Relationship Manager, Google
Marc Coté, Managing Director, Sales, Yahoo!