Search Marketing Day 2009

Twitter Activity Report

In efforts to further document and promote chatter among attendees at Search Marketing Day, IMPAQT offered a Tweet Table and encouraged all in attendance to include the hashtag #SMD09 within their tweets. The Tweet Table provided Internet usage for anyone without access that still wished to engage in online discussion. We are glad to say that two users who contributed to the posts joined Twitter during the event to interact with other Search Marketing professionals they were networking with. Below is a portion of Search Marketing Day’s hashtagged threads as told through tweets.

Posts are in a reverse sequential order.

#SMD09 Twitter Hashtag Archive from May 13, 2009

From: (Name)	Conversation:
JSterl (JSterl)	@lexipoo0 OOh - where u going? Use that MSN Live thing (Fares?) that we saw iat #SMD09! It'll tell you whether to buy or wait & best prices
jsenchak (Julie Senchak)	@kristy527 - hi too bad you didn't make it to SMD09-- maybe next year!
lexipoo0 (lexipoo0)	@jamiekeaney u did a great job yesterday at #SMD09! i'll be interested to learn more about BAV. Was that implemented on impaqt.com yet?
sophiasharp (Michelle Sharp)	@followthecolson You too! Always good to see my old EDMC peeps. Glad you enjoyed #SMD09. My hope: by next time, everyone'll be Search savvy
JillBerardi (Jill Berardi)	Check back to IMPAQTs website - www.impaqt.com - for the presentations from Search Marketing Day #SMD09
lexipoo0 (lexipoo0)	@IMPAQTsem hoping i can get free smiley cookies and pens tickets for attending track 2 @ #SMD09 GREAT EVENT TODAY!
JSterl (JSterl)	@jamiekeaney - you rock! Nice job on the #smd09 presentation!
IMPAQTsem (IMPAQT)	Flickr: Geoff Ramsey, CEO, Co-Founder, @eMarketer at #SMD09 http://www.flickr.com/photos/impaqt/3528696052/
IMPAQTsem (IMPAQT)	The Engines discuss how to use negative keywords to your advantage by using categories #SMD09
IMPAQTsem (IMPAQT)	"It's great to create a brand but at some point the cash register has to ring" Track 2, #SMD09 http://impaqt.com/events/
IMPAQTsem (IMPAQT)	"Search is becoming "Internet Behavior" and there are a number of ways to target these savvy searchers" -Panelist #SMD09
frankmcdade (Frank McDade)	this is a great track at #SMD09. Making decisions around your online content. It's all about treating your consumers like real people.
IMPAQTsem (IMPAQT)	"Quality score is the secret sauce and most complex aspect of paid campaigns," says Katherine Allen of Google #SMD09
IMPAQTsem (IMPAQT)	Track Two, Session Three. Panelists from Eat 'n Park and Penguins. Talking about the limited control around Social Media. #SMD09
IMPAQTsem (IMPAQT)	#SMD09 Track One, Session Three started with talking on the synergy of Search and display as well as Organic and Paid to drive results
IMPAQTsem (IMPAQT)	"The state of content online and how it relates to Search Marketing" Search Marketing Day 2009 #SMD09
truebluetitan (Rob Schultz)	Seeing lots of former & current co-workers on the #smd09 feeds. Good group of people.
askkennedy (askkennedy)	Enjoyed hearing from the big 3 engines today during lunch at Search Marketing Day. Heading into the afternoon sessions. #smd09
IMPAQTsem (IMPAQT)	Our Tweet Table in the Ballroom at #SMD09
hmaust (Holly V. Maust)	@FrankMcDade saved the day with the Google presentation. #smd09
JSterl (JSterl)	MSN says uptick in education interest. We definitely have seen this is true right now. #smd09
IMPAQTsem (IMPAQT)	A Day in the Life of a Consumer as presented by MSN #SMD09
IMPAQTsem (IMPAQT)	Keynote speakers from Google, Yahoo! and MSN at SMD09
askkennedy (askkennedy)	Finished up the panel session I was on at Search Marketing. Good QA. Enjoying lunch with @followthecolson. #SMD09
IMPAQTsem (IMPAQT)	Lunch keynotes include speakers from Google, MSN, and Yahoo! #SMD09
IMPAQTsem (IMPAQT)	Track One finished with discussing Ad Copy constraints and creative strategies in paid search! #SMD09
JSterl (JSterl)	OOh...big brand bias is a big topic of discussion in track 2. #smd09
JSterl (JSterl)	Yahoo! Web Analytics rolling out tomorrow; allows for tracking of all Web search & display campaigns + their interaction. Sign me up! #smd09
IMPAQTsem (IMPAQT)	Follow others Tweeting about Search Marketing Day! http://search.twitter.com/search?q=smd09
JSterl (JSterl)	Local and mobile marketing for franchises ... makes sense. #smd09
jschuler09 (Justin Schuler)	#SMD09 Missed Opportunities - Yahoo: Examine Search Budget/Caps and Keeping an eye on display, it can help influence search #SMD09
jschuler09 (Justin Schuler)	#SMD09 Missed Opportunities - MSN: Demographic Targeting and Cash Back
jschuler09 (Justin Schuler)	#SMD09 Missed opportunities - Google: Utilize FREE Products and Google Content Network #SMD09
IMPAQTsem (IMPAQT)	IMPAQT's own @sophiasharp discusses keywords for ad campaigns and the importance of CPC's and conversions at SMD09
IMPAQTsem (IMPAQT)	"Don't be seduced by "reports" - know what they mean, and where the numbers came from." Dr. Pat Stroh, IMPAQT #SMD09
IMPAQTsem (IMPAQT)	Nathaniel from Mullen discusses Web Analytics at SMD09, "3 competitors in industry: Omniture, WebTrends, and Google Analytics"
IMPAQTsem (IMPAQT)	Track 1 SMD09: Neal Rabogliatti discussed Organic vs. Paid Search as well as how to obtain relevancy with content, codes, and links.
JSterl (JSterl)	MSN has been investing a lot in the video space & partnering with different video aggregators. Video is IMPORTANT to search strategy! #smd09
jschuler09 (Justin Schuler)	#SMD09 Q & A with Engines (Google, Yahoo & MSN) in progress #SMD09
jsenchak (Julie Senchak)	#SMD09 Data Sources - discussions on adding the phone number to paid search copy. Definitely worth testing.
jsenchak (Julie Senchak)	#SMD09 Data Sources great points on integrating data, challenges of multiple domain tracking
jsenchak (Julie Senchak)	#SMD09 Data Sources; Challenges and Opportunities just finished
frankmcdade (Frank McDade)	"Create content that delights people" Abu Noaman phrases things well #SMD09
JSterl (JSterl)	@IMPAQTsem Love the tip to use widget or other sticky content as linkbait! #smd09
IMPAQTsem (IMPAQT)	"Think of creative ways to approach getting links" Panelist at #SMD09
kmb88 (kmb88)	I'm searching for #smd09 live on TweetGrid Search - http://tweetgrid.com/search?q=%23smd09
jamiekeaney (Jamie Keaney)	the best way to tell stories is hire people to tell the stories - abu noaman at pitt search day. #smd09
IMPAQTsem (IMPAQT)	"Structural SEO is the key to optimizing your website" Abu Noaman #SMD09
gardinier (Rick Gardinier)	Consistent theme at #smd09 is integrating offline metrics with online @brunnerworks
brandonfritz (Brandon Fritz)	is it keywords in the domain name or the anchor text ppl use when linking to said domain? ex: coffee.com #smd09
IMPAQTsem (IMPAQT)	"You have to please the readibility of a website for autobots and humans" Rob Garguilo #SMD09
jschuler09 (Justin Schuler)	#SMD09 Not related to track, but first tweet from outer space today from astro_mike!
IMPAQTsem (IMPAQT)	Visit the Twitter Table in the ballroom if you do not have Internet access! #SMD09
jschuler09 (Justin Schuler)	#SMD09Structural SEO - Setting Up Your Site to Make Content Most Effective Session is about to start at #SMD09
jsenchak (Julie Senchak)	#SMD09 Great keynote by Geoff Ramsey
brandonfritz (Brandon Fritz)	great keynote by @geofframsey at #smd09
kmb88 (kmb88)	@kristy527 more like SMD11 it looks like its going every 2 years. last one was in 07:( #smd09
realitydigital (realitydigital)	RT: @IMPAQTsem: 50% of U.S.firms say they're using online #video, 46% say it is effective. Geoff Ramsey, @eMarketer #SMD09
IMPAQTsem (IMPAQT)	Folks respond to a visual medium - the site, sound, motion & emotion of online video! @geofframsey #SMD09
IMPAQTsem (IMPAQT)	50% of U.S.firms say they're using online #video, 46% say it is effective. Geoff Ramsey, @eMarketer #SMD09
IMPAQTsem (IMPAQT)	Join in communication, recruit from your core, and target the coveted influentials! @geofframsey #SMD09
hmaust (Holly V. Maust)	@geofframsey w/emarketer is keynote speaker at #smd09.
gardinier (Rick Gardinier)	Trust is the new currency for brands (via @geofframsey)at #smd09
IMPAQTsem (IMPAQT)	"Don't just buy online media - earn and own it!" - Geoff Ramsey #SMD09
IMPAQTsem (IMPAQT)	Geoff Ramsey says, "its about targeting - CONTEXT!" #SMD09
JSterl (JSterl)	Yay emarketer!!! Thank you for validating what i've been trying to preach. Search + display must work together for the biggest impact!#smd09
JSterl (JSterl)	Geoff ramsey, CEO of emarketer is currently presenting at #smd09. Love that he just said "flat is the new up"
jschuler09 (Justin Schuler)	#SMD09 I'm tweeting.
askkennedy (askkennedy)	At the Search Marketing Day with Impaqt and Pitt Tech. #SMD09
jsenchak (Julie Senchak)	#SMD09 Morning Keynote Geoff Ramsey about to start
IMPAQTsem (IMPAQT)	The keynote is about to start, Geoff Ramsey, CEO, Co-Founder of @eMarketer #SMD09
kmb88 (kmb88)	irritated i couldnt go to search marketing day #SMD09 hope you all have a good time!
hmaust (Holly V. Maust)	At #SMD09 today. They have a Twitter table. I'm wondering how many peeps here tweet.
followthecolson (Dave Colson)	Attending the Search Marketing Day tomorrow presented by IMPAQT and the Pittsburgh Tech Council. Follow the activities at #SMD09.
gardinier (Rick Gardinier)	Prepping a bit for my panel discussion at #smd09 http://ping.fm/ztr3Q tomorrow. What online tactic gets credit for the conversion?
IMPAQTsem (IMPAQT)	Gain the best results possible out of online content. Learn ways to optimize and distribute your material across the Internet. #SMD09
davethecfre (Dave Tinker, CFRE)	Pgh Searrch Marketing Day http://www.impaqt.com/events/index.cfm #SMD09
hmaust (Holly V. Maust)	Going to #SMD09 tomorrow. Look forward to meeting @frankmcdade. Anyone else here going?
followthecolson (Dave Colson)	Registered for the Search Marketing Day on Wednesday presented by IMPAQT and the Pittsburgh Tech Council. Follow the activities at #SMD09.
IMPAQTsem (IMPAQT)	Don't Just Measure Web Site Actions, Monetize Them. Learn from industry professionals through their own successes in Track 2 of #smd09.
IMPAQTsem (IMPAQT)	Only a few days from Search Marketing Day 2009. Interested in attending? Register: http://impaqt.com/events/ #sem #seo #ppc #smd09