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How We Work

 

We take a customized approach to each of our clients' campaigns in order to combat online marketing challenges and identify where to best allocate budget. We can tailor our approach to fit a client's particular needs, culture, strengths, and weaknesses. At the same time, we rely on proven strategies and tactics that have a strong track record of yielding positive results. Our tools, technology, and tenured staff come together to create solutions that are more than the sum of their parts.

 

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	IMPAQT, at its core, is an analytics-focused digital agency. We constantly test clients’ campaigns for new ways to stay ahead of the competition, as well as ensure they are attributing conversions to the right channels through connected online and offline data.
	Our approach to Consulting involves understanding the client and their needs. We use this information to provide tailored training, resources and best practices that will ensure success within their campaigns, even after our job is done.
	We combat the challenges that arise when operating campaigns across multiple languages, cultures and currencies through a methodology that stems from years of experience and data management in global online campaigns.
	No two clients have the same needs, preferences, challenges, and strengths. Therefore, we operate under the methodology that no two approaches should ever be exactly the same. That is why we created customized strategies and tools to fit our clients’ needs.
	Organic Search can be a challenge for larger organizations, because success depends on a vast number of stakeholders across multiple departments. We work to combat these challenges with tactics and processes that are supported by our tenured experience in Search marketing.
	Paid Search opportunities and challenges are constantly evolving. Our team continuously evaluates and tests new ways to approach Paid Search and evaluate best practices for new Engine tools.