How We Work
The Search Marketing industry experiences changes every day, with updates to the search engines and shifts in consumer behavior. No longer is it enough to use the same SEO and PPC plans that you used last year, or even six months ago. Change is vital to the success of your Search campaigns. With so many choices and challenges springing up from all different directions, it can be difficult to decide on the best course of action in response to these changes.
IMPAQT takes a customized approach to each of our clients' campaigns in order to combat these challenges. We can tailor our approach to fit a client's particular needs, culture, strengths and weaknesses. At the same time, we rely on proven strategies and tactics that have a strong track record of yielding positive results. Our tools, technology, and tenured staff come together to create solutions that are more than the sum of their parts.
Here are some examples of the different strategies and tactics we've used to help clients stay competitive and to maximize on new opportunities within the industry.
- SEO Data Dictionary
- Attribution & Performance Tracking
- PPC and Display Integration
- Luxury Retail Experience
- Global SEM Consulting & Reporting
- Television Advertisements Tied To Search
- B-LINQ™
- Agency/Client Relationships
- Facebook Advertising
- B2B Search Marketing
- Hispanic Paid Search
- International Paid Search
- Mobile PPC
- Multivariate Search Marketing Strategy
- PPC Campaign Restructuring
- Search-to-Store Promotions
- SEO Consulting
- SEO Education & Consulting
Insights
Customer Service: What to Expect from your Search Vendor
"Marketers seeking a go-getter agency that takes a partnership-approach to account management will like IMPAQT"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)