How We Work: B2B
Though Search has often been seen as a tactic that is primarily consumer-focused, business-to-business (B2B) marketers can also see results from Search Marketing. But, they face some unique challenges, including difficulty defining and tracking conversions and finding the best place in the sales funnel to target customers. We have the experience and tools needed to help B2B marketers see the importance of Search Marketing in their campaigns.
Implementing a consistent and successful Search campaign for an organization with multiple brands and business units, while adhering to unique messaging and positioning, can be a challenge. At IMPAQT, we can create successful and customized multivariate Search campaigns, thanks to the capabilities of our tools, account teams, and strategic thought process.