How We Work: Consulting
Implementing a consistent and successful Search campaign for an organization with multiple brands and business units, while adhering to unique messaging and positioning, can be a challenge. At IMPAQT, we can create successful and customized multivariate Search campaigns, thanks to the capabilities of our tools, account teams, and strategic thought process.
SEO is a team effort – it requires close coordination and adoption among diverse and disparate organizational units. This coordination can be easier said than done, however, because these functional areas often operate in silos and are unaware of how their work affects each other. Through our tenure in SEO education for enterprise-level clients, we have solidified tactics that can yield the most adoption across departments. One of these SEO tactics is our Data Dictionary.
Over the next few years, we will see SEO strategies continue to expand and become more complex among industry leaders. In order to keep a competitive edge, more resources must be allocated to SEO campaigns. IMPAQT provides creative intelligence beyond the basics of Search, solutions to tough problems, and the expertise of tenured Search marketers to give a fresh perspective to every SEO consulting project.
An enterprise-level SEO program depends on a vast number of stakeholders that reach across many departments and levels of the organization. If these stakeholders are not properly educated in and on board with SEO, the strategy will not be implemented consistently. At IMPAQT, we understand this and make it a top priority within SEO consulting and education initiatives. We want to ensure that clients are able to continue in their SEO success, even after our consulting and education is complete.
Implementing and managing SEM strategies on a global scale can be a challenge. To meet these challenges, we have built a global strategy that includes a solid relationship between all stakeholders, flexible tools that can accommodate different languages, currencies, reporting requirements, strategies, and cultural needs. We also provide education that ensures all stakeholders are up to date on SEM best practices, strategies and cultural sensitivity.