How We Work: Financial
A company may receive incremental lifts in their Search campaign directly after a television advertisement is run. We have developed a proprietary Media Mix Modeling tool to help advertisers identify this relationship, and understand to what extent the relationship exists. In return, our clients can properly allocate their budget across channels during times with the greatest opportunity for conversion.
Implementing and managing SEM strategies on a global scale can be a challenge. To meet these challenges, we have built a global strategy that includes a solid relationship between all stakeholders, flexible tools that can accommodate different languages, currencies, reporting requirements, strategies, and cultural needs. We also provide education that ensures all stakeholders are up to date on SEM best practices, strategies and cultural sensitivity.