How We Work: Search Engine Optimization (SEO)
At IMPAQT, we've supported many enterprise-level clients in implementing successful SEO efforts. We send our skilled SEO staff to client locations to do an in-depth analysis of their business goals, team structures and dynamics, SEO strengths and weaknesses. Then, we provide hands-on education and consulting support, as well as bring all stakeholders together to define, meet, and often exceed SEO goals.
A key to the success of content writing is striking a balance between writing for your human readers and the search engines. While both are important, appealing to the human readers should be your top priority. If content is optimized well for the search engines, but does not meet the needs of its audience, ranking #1 organically won't matter because visitors will likely leave your site empty-handed.
SEO is a team effort – it requires close coordination and adoption among diverse and disparate organizational units. This coordination can be easier said than done, however, because these functional areas often operate in silos and are unaware of how their work affects each other. Through our tenure in SEO education for enterprise-level clients, we have solidified tactics that can yield the most adoption across departments. One of these SEO tactics is our Data Dictionary.
Over the next few years, we will see SEO strategies continue to expand and become more complex among industry leaders. In order to keep a competitive edge, more resources must be allocated to SEO campaigns. IMPAQT provides creative intelligence beyond the basics of Search, solutions to tough problems, and the expertise of tenured Search marketers to give a fresh perspective to every SEO consulting project.
An enterprise-level SEO program depends on a vast number of stakeholders that reach across many departments and levels of the organization. If these stakeholders are not properly educated in and on board with SEO, the strategy will not be implemented consistently. At IMPAQT, we understand this and make it a top priority within SEO consulting and education initiatives. We want to ensure that clients are able to continue in their SEO success, even after our consulting and education is complete.
We take customer service seriously, which is why we take the time to both understand our clients and garner solid relationships with all stakeholders within the organization, before our work even begins. We set up meetings with our clients to understand their culture, goals, organizational structure, industry, and competitive landscape.