Mobile PPC

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About Mobile PPC

According to Google, 8% of all e-commerce purchases will be made on mobile electronic devices by 2015. That translates into almost $120 billion in sales. Although many marketers are adopting mobile PPC as an advertising channel, there are still marketers who have yet to leverage mobile PPC because they are unsure about how to get started, what results they can expect, or whether it will turn out to be profitable.

At IMPAQT, we attribute the successful implementation of clients' mobile PPC campaigns to the flexibility of our tools and the knowledge of our account teams to clearly track mobile PPC campaign performance and successfully implement mobile PPC strategies and tactics. In addition, the close working relationships with our clients and the Search engines is conducive to taking smart risks as the mobile landscape continues to shape itself.

Mobile PPC in Action

A leading maker of athletic footwear and apparel sought IMPAQT's help to break into the mobile PPC sphere and determine the profitability of mobile PPC. Their hope was to gain additional brand exposure in their highly competitive industry and increase brand loyalty among the lucrative 18-24 year-old target demographic.

What We Did

We worked with the client to identify the best areas for opportunity and built a three month roll out plan for their campaign.
We rolled out the mobile PPC campaign in three stages over this three-month timeframe:

Branded campaign based on top-performing keywords in the client's traditional PPC campaigns.
Spanish-language campaign targeted to Hispanic mobile users incorporating Spanish keywords and ad copy.
Google Mobile Sitelinks campaign with two links to men's apparel and women's apparel.

In the third month of the campaign, the client released a mobile-optimized Web site. We redirected our PPC ads to this site to give searchers the best user experience.