Insights
"The innovation found in our work efforts and the industry tenure of our team members are some of the best and longest in the industry. Through these Insights that follow, we share strategic knowledge, client experiences and results from test campaigns to help you improve your search and display campaigns and better allocate budgets across channels."
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Gain insight into real-time digital media planning and best practices in cross-channel analytics. Feature: Understanding Change: Rate vs. Mix |
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Our tenured SEO professionals discuss the ever evolving algorithm changes and provide insight into SEO best practices. Feature: The Intersection of Search and Social Media |
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Our Paid Search professionals provide tips and tricks on staying ahead of your competition and utilizing new tools and opportunities provided by the Engines. Feature: 7 Ways to Think Creatively About Branded Search |
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Learn about social media news and gain insights as it relates to search and display. Feature: Maximize ROI on Facebook Media |
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Keep up with the power of real-time bidding using IMPAQT Trading's proprietary ad technology, which incorporates offline value metrics and online targeting models. Feature: IMPAQT Trading |
Most Recent Insights and White Papers:
- Google's Agile Creativity Initiative and SEO
- Recent iOS 6 Update makes for an Additional Loss of Referrer Traffic
- Supporting Consumers at the Shelf through the Mobile Experience
- Google Hotel Price Ads (HPA)
- Monitoring the Effect of Display on Search
- Google Click-to-Call Advertising
- The Connection of Search and CRM: It's Time to Unleash Search's True Potential
- The Intersection of Search and Social Media
- Understanding Change: Rate vs. Mix
- Local Intent: Not Just for the Mobile User
- Google+ from a Paid Search Perspective
- Expanding paid Search Strategies Beyond the Ordinary to Increase Brand Development
