Archive Insights
Search in 2011
It's that time of year again – time for predictions and bets on what the next year will bring. In looking back at 2010, we can see that much has changed in the Search landscape. In 2011, Search will continue to evolve and become an even more complex and necessary funnel for marketers. Here is what I predict will have the most influence on shaping Search in 2011:Social Media becomes a Key influence on Paid Search activity, marketers make the move to SEO growth and training, Engine algorithms focus on linking to local, and mobile runs the race.
Google Instant
On Wednesday, September 8, 2010, Google released a new feature called Google Instant which dramatically changes the Search experience for many users, and affects both Paid Search and SEO. This Point of View explains Google Instant and some of the ramifications, as well as IMPAQT's position on Search campaign management moving forward.
Customer Service: What to Expect from Your Search Vendor
When looking for a Search agency, or simply evaluating the quality of the services provided by your current Search vendor, it is common that one of the most important factors is left out: level of customer service. Poor customer service can lead to miscommunication, delayed deliverables, and ultimately lower revenue and increased costs. While certain customer service expectations are obvious, others are hard to define. What should you get in the way of access to engine representatives? Business transparency? Campaign customization? The very best Search Engine Marketing agencies will excel in four key areas.
Site Speed: The Latest Addition to Google’s Algorithm
Site Speed is a new addition to the Google algorithm, but it is a small factor. Before you go rebuilding your Web site to make it lightning fast, consider some major factors in Google’s algorithm highlighted in this Insight. We will also provide quick ways to improve your site speed without a complete overhaul.
Writing for Readers, Not Just Buyers or Cynics
What do you do when you have to write about something you don’t love, or don’t know that much about, and have to write it for SEO? Finding the balance between making content interesting and information for the reader, and making it most optimal for Search engine rankings can be an art in itself. There are some key best practices that can help marketers meet this balance.