Search Engine Optimization (SEO) Insights
Google's Agile Creativity Initiative and SEO
Although the Agile concept originated during the 1970s, it grew significantly in the 1990s as advances in the software development industry escalated. During this time period, developers sought out methods that were less rigid and less regulated than common industry methods of the time.
Recent iOS 6 Update makes for an Additional Loss of Referrer Traffic
Apple’s updated operating system, iOS 6, has caused many searches to be automatically routed through Google’s encryption protocol (SSL), blocking referring keywords from organic searches. Learn what this means for your SEO campaigns.
Search Strategies for the International Market
What works well when traveling abroad, can translate into some helpful strategies for a successful PPC campaign. Ideas such as planning ahead to get the best deals, securing the right funds and documentation, learning about the culture and language before you ever step on a plane, and most of all, being flexible and adapting while you are on your trip, all have relevance in an international PPC campaign. Let's look at these areas more closely.
The Intersection of Search and Social Media
Traditionally, marketers have viewed Search and Social Media separately. But several changes in both channels over the last two years have significantly blurred the lines between them, causing marketers to consider their interaction. Instead of thinking about Search and Social Media in silos, marketers now need to think of the two holistically and identify how these channels influence one another, as well as decide what strategies and tactics to employ for optimal interaction.
Local Intent: Not Just for the Mobile User
Last year, the hot topic on almost every Search marketer’s mind was mobile. The amount of smartphone users increased rapidly in 2011, along with the amount of consumers that used their smartphone to assist with shopping – 79%, according to Google. From this surge in the smartphone shopping experience, came another hot topic: Local Search.
Throw a Party with 4 Great Tips for Holiday SEO
Implementing holiday-focused SEO on your site is a lot like throwing a holiday party: It requires proper planning and preparation, not to mention inviting the right people in the right way, and cleaning up when you're done. Here's how you can make your holiday SEO soiree successful.
Predicting 2011 Holiday Consumer Behavior Using Back-to-School Trends
Marketers should look at the back-to-school season as an indicator of what the holiday season may bring in reference to Search, spend timing, preferred purchasing channel, and most influential channels and tactics. Here is what we found during the 2011 back-to school season that could indicate key strategies you should implement for the 2011 holiday season.
Why Mobile Should Be a Vital part of Your Search Strategy
The mobile market is constantly changing, with new features and technologies arriving almost daily. Although most marketers understand the importance of mobile marketing, taking that first step can be a challenge. Here are some key concerns and learnings that Carissa has found through working with clients to implement their first mobile campaigns.
Google Linking Algorithm Update
In 2011, Google made several updates to their ranking algorithm that have been widely discussed and publicized. We wanted to share our thoughts about the changes and what they mean to your SEO campaigns, as well as best practices moving forward
Google’s “Farmer/Panda” Update
In 2011, Google made an algorithm update that has been called the "farmer" update - mainly because it appears to have been targeted at sites that are considered content farms. This Insight explains what this change means for marketers and provides resources for more information.
Testing the Effects of Cannibalization on Paid Search
When marketers look for new ways to cut costs and increase their ROI, they also re-thinking the true value of SEO and PPC. Many marketers have come to us in hopes of identifying what the true value is of utilizing both. What is important in understanding this value, or lack of, is how they work together. Our team performed a test to analyze both the positives and negatives of using both PPC and SEO.
Optimizing for Universal Search
In May 2007, Google announced they would be working toward the development of a "Universal Search" experience – images and news results would be displayed on regular Search results pages depending on the query typed in. Fast forward three years later, and a Search results page with images, videos, maps, and news has become both second nature and expected. In this White Paper, we will discuss the uses of Universal Search, its implications and the strategies that marketers should consider.
Three Obstacles to SEO Success: They’re Not What You Think!
There are a lot of obstacles that marketers must overcome to provide consistent optimization for the Search Engines. The three main obstacles are getting the data, making on-site changes, and cross-functional communication. In this Insight, we will discuss these issues in detail and define ways to overcome them.