Reviews and Commentary
The Best in Google Tracking: Google Analytics or Google AdWords Conversion Tracking?
By: Chris Franceschina, Search Account Manager
Google Analytics and Google AdWords Conversion Tracking are two Google products designed to assist companies in the analysis of their Search campaign performance so that they can make smarter decisions and realize better results. If you do not have your own tracking system, or do not work with a vendor who has one, these can be great tools for you to utilize.
These products can be used separately or together. But it is important to note that when used together, they sometimes present the challenge of data discrepancies. These discrepancies can be due to how the code fires, how quickly a page may load, or other factors. Therefore, we recommend using only one tracking product for decision support.
SES New York: The Flock is Turning. Who will be the Shepherd?
By: Matt Naeger, Executive VP, Operations
For those of you in the Search industry who did not attend SES New York a few weeks ago, let me tell you some things that you probably already know: engines (particularly Google) don’t like duplicate content; linking is hard; enterprise SEO is really just SEO explained to a lot of people at your company; and analytics are important to marketing.
Having not attended the last few SES conferences, I expected the conversation in New York to be on a different level. I found myself, after returning to the office, astonished and disappointed at the lack of innovation in the panel discussions. I recognize that SES is not just for Search experts and that industry conferences need to be a place where novices can go to get up to speed. However, what I am finding way too often these days is that we, as an industry, are not talking about where the next evolution of Search should and could come from.