Social Media Insights
As with the launch of any product from Facebook, there is much speculation around how Graph Search will impact digital marketing. The fact that this time Facebook is launching a search engine means there is even more buzz across the industry and online businesses as a whole.
While traditional search (i.e. Google, Bing, etc.) is about connecting people with relevant information, Facebook’s Graph Search aims to connect people with relevant, well, people. And not just any people – people who you trust, people who you “like” and people who you interact with often.
Budgets continue to shift toward Social Media in the Business to Consumer (B2C) space, but Business to Business (B2B) marketers are lagging behind because they struggle to identify how it fits into B2B specific goals. Today, 35% of B2B marketers do not see social media as a critical part of their business and 26% don’t know how to measure social media success. In general, social media is an important marketing strategy for B2B companies, but one that must be approached in a unique way. The B2B approach to social media is much different than B2C in that it is more focused on developing relationships with customers. It is not only important to note the major differences between the two, but to also identify key strategies that B2B marketers can implement.
Traditionally, marketers have viewed Search and Social Media separately. But several changes in both channels over the last two years have significantly blurred the lines between them, causing marketers to consider their interaction. Instead of thinking about Search and Social Media in silos, marketers now need to think of the two holistically and identify how these channels influence one another, as well as decide what strategies and tactics to employ for optimal interaction.
The launch of Google+ Pages for business/organizations and Personal Results will impact the way companies are found within the Search results, as well as interact with customers and audiences. This insight will discuss how these two changes are impacting the Search landscape, and what you should be considering due to these changes.
When Google announced their new product, "+1", marketers scrambled to understand how it would affect their business. With all of the point of view pieces written on this topic over the past few weeks, let's break this down to the basics. We will define what +1 is and is not, while providing some pointers on making the most of Google's recent attempt to incorporate social into Search.
After much speculation and criticism, Twitter announced plans for generating revenue from their 30MM+ user base. The lack of a revenue stream has long been the elephant in the room in discussions about whether Twitter is a fad or the real deal. It appears that Twitter has attempted to answer that question, so long as marketers buy into the model. Let’s review how this model works, best practices, and what to expect from Twitter in the future.
Search Engines are jumping on the social network craze. They are using Real Time Search as a first step to utilize these networks. Marketers are scrambling to answer compelling questions about this new addition to engines like Bing, Google, and Yahoo!. Most importantly, marketers want to know: how will this change the perception of my brand and how can I capitalize on this momentum?