White Papers


Aug 28 2014

Day Parting in Facebook Increases Efficiency

Facebook’s conversion pixel custom audiences tool and day parting strategies have proved to be successful for one of Merkle’s clients.
Aug 20 2014

Google Ranking Factors Add HTTPS

An update to Google’s algorithm was announced yesterday via the Google Webmaster Tools Blog, and it will affect websites with sensitive user information to further promote security on the web. This update, according to Google, has introduced HTTPS as a ranking factor. In essence, Google is saying that webmasters that utilize HTTPS on their sites can be ranked higher than sites that do not.
May 07 2014

Merkle | IMPAQT Ranks as Fastest Growing Search Agency in US

Merkle announced its prominent rankings in a new report from Advertising Age magazine.
Mar 01 2014

Capture Consumers in the Research Phase with Search Marketing

Whether you’re a sporting goods retailer, a credit card company, or a local pizza shop, the majority of the research your potential customers do to decide which product to buy and where to buy it takes place in a search engine. This article discusses the importance of being present in consumers’ research phase and the specific tactics you can use to capture “in-market” shoppers when they are in this critical decision-making phase of the purchase funnel.
Jan 01 2014

New Year. New Marketing Plan. Same Data?

It’s 2014 – a new year, and a great opportunity to reboot your paid search campaigns. But where to start? Feeling like you might have used up all of the best ideas last year? Don’t fret, as some fresh strategies might actually be closer than you realize.
Oct 01 2013

YouTube Advertising

YouTube advertising provides sophisticated options that can help marketers reach a multitude of goals. YouTube targeting provides a multitude of choices in order to engage with the right audiences at the right time, while its ad formats provide unique ways to engage with different audiences.
May 01 2013

Social Listening and Digital Marketing

With social networks being a primary source of information and influence for consumers today, savvy marketers cannot argue that it has become necessary to have a social strategy in order to gain valuable traffic and attention through social channels. With new social networks popping up daily and almost all corporations and ad agencies dedicating resources to social media marketing and monitoring, there has been an increased desire to measure and leverage social activity for marketing purposes. But how can any one marketer, corporation or even agency keep track of all that is being said about their brand across the countless number of social networks? That is where “social listening” has come into play.