Advertising Agency Partnerships
IMPAQT has one of the largest and most successful agency partnership programs in the industry. We help agencies retain the increased revenue their clients spend on Search and enable them to offer Search as a complement to their current services.
We focus exclusively on Search-specific solutions, so we never compete for business. In fact, we believe agencies are our biggest allies.
Our philosophy is: Their job is Creative – Ours is Search.
Our tools and services provide agencies with the sophisticated assistance they need to support clients in their Search efforts, so they don't have to reinvent the wheel or go it alone. They can simply focus on what they do best – develop extraordinary creative solutions for their clients.
In our agency partner program, we provide customized sales support, staff training and back-end Search campaign activities. We help agencies:
- Generate recurring revenue by providing a variety of Search Engine Marketing (SEM) services and solutions to their clients
- Educate staff to be able to effectively recognize and sell SEM strategies and best practices
- Service all of their clients' SEM needs with a single solution
- Collaborate with their clients to create, deliver, and track world class SEM campaigns
To complement the full suite of services and solutions agencies already offer, they can leverage IMPAQT's expertise as well as their comprehensive technological solutions. For example, to report Search results to their clients, our agency partners have access to our proprietary ExstoNet™ tool, which can be co-branded for this purpose. In addition, we've developed the IMPAQT-IQ™, which enables agencies to automatically benchmark potential clients' Search opportunities using IMPAQT's standard Search Visibility metrics.
With our people, processes and technology supporting your team, we’re confident your clients’ Search efforts will achieve new heights.
White Papers
Advertising Agencies and Search Engine Marketing
Hear Dan Gbur's insights into SEM and Agency Partnerships.
