A Collaboration to Help 100,000 IBM-Partner Companies
Every company depends on its network. And IBM - given its enormous size - is no exception. In fact, its network of highly-valued partners run the gamut from small systems integrators to very large software companies. This vast difference in size and needs means that scaling and implementing locally-driven Search Marketing solutions must include customization - without the high price tag.
IMPAQT is IBM's primary vendor for offering Search-related benefits to its nearly 100,000 worldwide PartnerWorld network. As such, we offer Search Marketing-related insights and competitive analysis. This includes assessments of company websites, online visibility, and counsel on areas of opportunity and revenue potential for paid placement campaigns and natural web site optimization.
The offerings are noteworthy because they provide a research-based framework, customized for each company, without the rigidity and expense of long-term contractual arrangements.
Since Search Marketing has grown to receive half of all online ad revenue, the benefit of personalized search assessments and recommendations are of noticeable value to the partner network.
IMPAQT’s success as a national leader in delivering Search Marketing services comes – in part – from its ability to provide large companies with solutions that are both scalable, yet locally-based and customizable. Noting this need, IMPAQT has invested more recently in channel partnerships within multi-layered organizations, where executing Search services happens best when the structure and culture of that organization is considered in the overall delivery and when Search can be driven to the regional and local levels of that organization.
Interested in this type of partnering?
Learn about our interactive and ad agency partnerships or our supporting partnerships.
Case Studies
Custom Recommendations Help Drive Awareness for Global
