Advertising Agency Partners

IMPAQT has one of the largest and most successful agency partnership programs in the industry. We help agencies retain the increased revenue their clients spend on Search and enable them to offer Search as a complement to their current services.

Because we focus exclusively on Search-specific solutions, we never compete for traditional advertising business. In fact, we believe ad agencies are our biggest allies.

Our tools and services provide agencies with the sophisticated assistance they need to support clients in their Search efforts, so they don't have to reinvent the wheel or go it alone. They can simply focus on what they do best – develop extraordinary creative solutions for their clients.

For ad agencies, we provide customized sales support, staff training and back-end Search campaign activities. We help agencies:

Generate recurring revenue by providing a variety of Search Engine Marketing (SEM) services and solutions
Educate staff to effectively recognize and sell SEM strategies and best practices
Collaborate with their clients to create, deliver, and track world-class SEM campaigns

To complement the full suite of services and solutions agencies already offer, agencies can leverage IMPAQT's expertise and comprehensive technological solutions. For example, to report Search results to clients, our agency partners access our proprietary ExstoNet™ , which can be co-branded for this purpose. In addition, we've developed the IMPAQT-IQ™, which enables agencies to automatically benchmark potential clients' Search opportunities using IMPAQT's standard Search visibility metrics.