Our Approach to Smarter Search Marketing
IMPAQT's approach stems from our belief that Search Marketing's ultimate effectiveness comes from its thoughtful integration of Search with other media and marketing channels. When used in this holistic manner, Search Marketing is most powerful. It can be leveraged as a strategy, a research tool, a testing mechanism, or a tactic for any marketer.
As illustrated above, this marketing mix can — and should — be integrated into Search Marketing (SEO, Paid Placement, etc.) to achieve results beyond traditional expectations.
IMPAQT uses data that goes far beyond typical Search data used in day-to-day campaign management. We're interested in combining data from CRM systems, offline sales and POS systems or media spending data — just to name a few. Then, we're interested in identifying the most valued insights from those combinations.
Through integration of disparate data channels, we give marketers what they need to see from Search: its role in converting sales, its power to move rankings and provide reach for brands, and its influence on the media mix.
Featured Case Studies
International Expansion Success Attributed to Attention to Detail
Staying Competitive with a Multifaceted Approach to PPC
How We Work
Learn about specific tactics we have used to gain successes for our clients.
"[IMPAQT] boasts the best current offering we found with an untouchable adaptive bidding platform, dedicated tools for automating SEO and flexible multichannel reporting"
The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011)