BidWise™ - Bid Management Solution
This exclusive Bid Management Tool was developed to keep pace with the speed of Search Engine Marketing and provide the flexibility necessary to meet new client challenges. BidWise provides for synchronous communications between each search engine for transmitting and receiving data, and is the front-end for our account teams to manage bids based on a wide variety of parameters such as CPA, CPC, ROI, ROAS, position and budget, and other key metrics of success. This proprietary bid management technology was designed to manage our client's Paid Search campaigns within multiple search engines and has the ability to integrate both manual and automatic features. BidWise is supported by all major search engines and is a system that can be programmed with critical components to allow for automated control over variables such as day parting, CPC, CPA and placement.
Built as a hybrid model of a rules-based platform with intelligence from SAS, our account teams utilize this technology along with their industry expertise to customize strategy and successfully manage our clients' Paid Search campaigns.
