BidWise™

Paid Search Bid Management Tool

Our exclusive bid management tool provides the flexibility necessary in managing our client's Paid Search campaigns within multiple search engines and has the ability to integrate both manual and automatic features. BidWise™ enables us to transmit and receive data, and is the front-end for our Client Service Team to manage keyword bids based on a wide variety of parameters such as CPA, CPC, ROI, ROAS, position and budget, and other key metrics of success.

Built as a hybrid model of a rules-based platform with intelligence from SAS, our account teams utilize this technology along with their industry expertise to customize a keyword bidding strategy and successfully manage our clients' Paid Search campaigns.

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"This firm boasts the best current offering we found with untouchable adaptive bidding platform, dedicated tools for automating SEO, and flexible multichannel reporting."

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)