ExstoNet™ - Search Decision Support System
Built internally as a customizable Search Decision Support Tool to provide up-to-date campaign reports, data and individual client deliverables, the ExstoNet™ is the cornerstone of our technology efforts. Internally, the ExstoNet is used by our Client Services Team to integrate data from search engines, Web analytics packages and other offline data sources to better manage the campaigns of our clients. Externally, this tool provides an unmatched level of Business Transparency, giving our clients the ability to see all of their data within the ExstoNet at any given time. This exclusive tool is easily customized for each user based on their level of involvement with a campaign. Now, C-Level users, Directors, and Program Managers can easily track the progress of projects they're involved with through ExstoNet features such as:
- Campaign tracking data with customized dashboards based on KPIs
- Instantly change views and charts for online updates
- Store campaign documents, reports and analysis
- Real time views of their project management data, SEO data and Paid Search reports
- Customizable tabs to add special reports, views, charts and more
- Drill down capability to a single keyword result on a single engine
- Drill down categorization and segmentation capability for Local Search or multiple product/search sites
Other exclusive capabilities of the ExstoNet include:
- Ad-Hoc Reporting
- Daily Stats on Campaign Performance
- Reporting on Specific Measures including Account, Campaign and Keyword level
