Search Marketing Solutions
Since the beginning, we've worked to help our clients succeed at Search. We ensure they get noticed by putting them in the path of their customers. We bring years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to each and every relationship. It's what we're known for in the industry and what keeps our customers coming back for more.
Our years of experience in SEO has shown us that short-cuts and quick fixes may give clients an initial rate of success, but soon lose momentum and, over the course of time, leaves them with unsatisfactory business results that fall well short of their long-term goals. That's why we've designed our process for SEO around best practices that give our Account Teams the insight they need to provide strategic recommendations based on client goals and objectives, past history and successes, so that the campaigns we develop deliver long-term successful rankings across the top tier engines. And, we continue to track that success through monthly comparison reports to determine client site rankings by keyword, engine, organic ranking and paid listing. The data collected is then used to help us develop the best strategy for gaining the competitive edge and helping our clients maintain their position.
In addition to our proven performance in SEO, we've also worked to establish ourselves as a frontrunner in the Paid Search Management industry, helping clients of all sizes consistently succeed with highly visible, highly profitable Paid Search campaigns. Through technologies that allow us a superior level of flexibility in building and managing programs, we're able to create customized scenario management techniques to produce data and decisions that directly affect campaign performance. And, as with SEO, we constantly review, analyze and optimize each client's Paid Search ads and conduct multivariate testing to determine the optimum overall performance levels of creative. This watchdog approach is critical to ad positioning, brand awareness, messaging, click-thru rates, and, ultimately, conversion rates.
For both Paid and Organic reporting, our flexible ExstoNet™ reporting system lets you take the multitude of available data and shape it to precisely meet your needs – from any angle, to any level of granularity.
Paid or Organic?
"[IMPAQT] becomes a trusted concierge by providing training workshops and recommending partners. Client references say this approach makes the vendor feel more like one of them than an agency partner: 'IMPAQT folks are like our own employees. They really live and breathe our business.'"
The Forrester Wave: Search Marketing Agencies, Q4 2006, Forrester Research, Inc. November 2006
