Our Approach to Smarter Search and Display Marketing

IMPAQT Search Engine Marketing Approach

IMPAQT's approach stems from our belief that digital marketing's ultimate effectiveness comes from its thoughtful integration of data and analytics, paired with real-time technology. When used in this holistic manner, display, video, social and search marketing are most powerful. They can be leveraged as a strategy, a research tool, a testing mechanism, or a tactic for any marketer.

As illustrated above, this marketing mix can — and should — be integrated into Search Marketing (SEO, Paid Placement, Display, etc.) to achieve results beyond traditional expectations.

IMPAQT uses data that goes far beyond typical data used in day-to-day campaign management. We're interested in combining data from CRM systems, offline sales and POS systems or open graph — just to name a few. Then, we identify the most valued insights from those combinations to inform real-time advertising decisions.

Through integration of disparate data channels, we give marketers what they need to see from display, video, mobile, social and search marketing: optimizing the media mix to promote engagement, convert sales, improve rankings and provide reach for brands.