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SAS

SAS software is a “stored operations” platform which allows substantial control over how statistical algorithms operate. With very powerful data manipulation and transformation capabilities, SAS empowers us to look at highly complex datasets, to control for many different factors at once (trends, cycles, seasonality, bid effects, test effects), and to identify the “key drivers” of Search campaign success.

Customers at 43,000 sites across the world use SAS software to improve performance through greater insight and we are proud to be among those who are leveraging this powerful solution on behalf of our clients.

At IMPAQT, we use SAS applications for the following:

Budget scenario forecasting

Helping clients to choose a budget level that most closely fits their conversion, spend, and/or CPA goals. 

Bid simulation

Forecasting Search activity (costs, conversions, etc.) based on different keyword bidding scenarios. This gives us a “forward looking” (at forecasts) approach —as opposed to “backward looking” (at historical data only).

Test success assessment

Testing user preferences for ad copy and landing pages.