Search Engine Marketing (SEM)
We've been working with Paid Search since the industry was born. So it's no surprise that our flexible technologies and customized processes are expertly refined to drive results – whether they're on a shoestring or champagne budget. For each project, we hone in on your business goals and ensure we're utilizing the best possible techniques to achieve them.
Hundreds of products? Thousands of keywords? Multiple engines and separate ROI calculations? Our certified client service team members are equipped to manage even the most complex Paid Search campaigns with any Paid Search network. What's more, our technology is customized at the beginning of each campaign to produce data and decisions that directly affect your needs. And with the growing concern over click fraud, we've built a solution to manage fraudulent clicks quickly and efficiently – and more importantly, to prevent abuse in the future.
Our PPC Management services include:
- Bid Management / Enterprise Bid Management
- Bid optimization
- Full Search Engine integration
- Testing and quality assurance
- Creative services and certified copywriting
- Click fraud management through predictive analysis
- International support
See how diverse data management backgrounds come together at IMPAQT.
Articles
2/2008
Managing Your PPC Campaign Budget – Website Magazine
"…with a clear focus on helping clients improve their paid search and SEO results [marketers] will find IMPAQT an unpretentious partner to outsource to or hire to train internal staff."
The Forrester Wave: Search Marketing Agencies, Q4 2006, Forrester Research, Inc. November 2006
