Search Engine Optimization (SEO)
What was once the typical Search Engine Optimization services (meta, content, architecture) is, today, just part of an overall effective SEO strategy for today's marketers. The very best strategies effectively use innovative approaches such as Social Media or Video Optimization. Our rigorous, systematic SEO marketing services and strategies are built from solid best practices learned from our extensive client experience over the past decade. After carefully analyzing a company's specific business objectives, current Web site design, past successes, roadblocks and Search needs, our Client Services Team develops a long-term approach to catapult online visibility via Search Optimization.
To help our clients prioritize the hundreds of tasks involved in SEO, we visually chart out (see graph) which initiatives will make the most impact with the resources at hand.
Then, we assign an analytical and forward thinking team of former creative directors, developers, marketers, and writers who come together to form strategy. IMPAQT leverages these diverse backgrounds to formulate and align our Search Engine Optimization strategies with an overall integrated marketing picture. The result: sustainable rankings across the top search engines – even for the most popular Search terms. Increased traffic is just the start. The real ROI is how it helps convert that search engine lift into sales and profit.
Some of our strategic recommendations involve:
- Web site architecture & usability
- SEO Copywriting Services
- Social Media
- International & local Search
- Data feed optimization
- Video Optimization
- Mobile Search Engine Optimization
Components of our methodology include:
- SWOT analysis
- Site architectural assessment
- Goals development
- Prioritization matrix and benchmarks for success
- Strategic recommendations for implementation
- Content management
- Results monitoring through the ExstoNet™ for clients and competitors
- Proprietary metric for Search Visibility: Search Position Score™ (SPS)
SEO Copywriting Services
Our clients say they'd like more indexable content for organic Search optimization, yet they don't have the additional resources to execute it. To help with this, IMPAQT invested in providing SEO copywriting expertise and has a department dedicated to content strategy and creation. Our SEO copywriting services can also be applied to video.