Search Position Score™ (SPS)

Metric for Online Visibility

IMPAQT's website visibility metric is called the Search Position Score™ (SPS). Integrated to work with Nielsen//NetRatings™ NetView data, the SPS combines weighted engine and keyword values to compare competitors, engines, and keywords in a uniform manner. The SPS provides a snapshot in time of a Web site's visibility for particular keywords and phrases on major search engines and directories. Using the SPS, we can effectively benchmark, monitor, and track website visibility for our clients’ Organic and Paid Search campaigns. 

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The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)