Search Engine Marketing Strategic Consulting
There comes a time in your Search campaign when you’ve hit your stride. You’re seeing phenomenal ROI. You’re watching Search volume increase month by month. You’re exceeding your goals. During these times, your interest may be to take Search Marketing to the next level.
Alternatively, you may also want to take Search Marketing in another direction altogether – using unconventional tactics, tests and forecasting, or even enhanced innovation.
For these reasons, we offer our newest client benefit - Consulting Solutions. Through IMPAQT’s Consulting Solutions, you can tap into our nationally-known subject matter experts to receive in-depth explanations to your unique, complex problems or opportunities, which go beyond your typical Search Marketing campaign.
Here are some ways in which our consultants may help:
- Provide advanced analyses of your Search campaigns, including conversion and cost forecasting
- Assess for alternative campaign organization, budgeting and bidding strategies
- Evaluate and help you seize opportunities, which are based on trends or seasons
- Partner on innovation so that new and different ideas for Search come to light
- Provide long-term planning for SEO and SEM strategies
- Assist in creating campaign goals on new products or brands
- Connect disparate data (offline and online) so your consumer behavior intelligence is robust and meaningful
- Advise on budget planning and building budget efficiency
- Measure Search Marketing effectiveness within your current traditional media mix
- Multivariate testing on ad copy to drive increased conversions
- Provide social networking audits and recommendations to increase customer engagement and build your brand
- Conduct customized competitive research
- Advise on SEM resource planning
Planning to take your Search campaign in-house? Let us help you create and run your own in-house SEM agency. Draw on our proven best practices and receive these deliverables:
- In-house SEM capabilities audit, infrastructure consulting and strategic recommendations and planning
- Business process design and documentation
- Best practices documentation
- Staff training
- HR recruitment and guidance
Another popular request is training delivered by IMPAQT’s Education Services Team. We provide standard off-the-shelf training products, or we can custom-design a training solution to suit your industry and specific Search requirements. Your learning plan will be custom-designed with the combination of delivery methods that makes best sense for your business, and may include:
- On-site half or full-day training sessions
- Live instructor-led Webinars
- Interactive computer-based training (CBT) modules hosted through IMPAQT’s learning management system
