Professional Search Engine Marketing Consulting Services
At some point in your Search campaign, you’ve hit your stride. You watch Search volume increase month by month. You’re exceeding your goals. At these times, you may get itchy to take Search Marketing to the next level – using unconventional tactics, tests and forecasting, etc.
Without the long-term commitment commonly associated with strategic Search Marketing consulting engagements, you can tap into our nationally-known subject matter experts. Receive in-depth explanations to your unique, complex problems or opportunities, which go beyond your typical Search Marketing campaign.
Here are some ways in which our Search Marketing consultants may help:
- Provide advanced analyses of your Search campaigns (conversion and cost forecasting)
- Assess for alternative campaign organization, budgeting and bidding strategies
- Evaluate and help you seize opportunities (based on trends or seasons)
- Partner on innovation so that new and different ideas for Search come to light
- Provide long-term strategic planning for SEO and SEM services
- Assist in creating campaign goals on new products or brands
- Connect disparate data (offline and online) so your consumer behavior intelligence is robust and meaningful
- Advise on budget planning and building budget efficiency
- Measure Search Marketing effectiveness within your current traditional media mix
- Test ad copy to drive increased conversions
- Provide social networking audits and recommendations to increase customer engagement and build your brand
- Conduct customized competitive research
- Advise on SEM resource planning
For Retailers: IMPAQT offers short-term consulting on Holiday Planning
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Delicious Taking your Search campaign in-house?
Let us provide:
- In-house SEM capabilities audit, infrastructure consulting and planning
- Business process design and documentation
- Best practices documentation
- Staff training
- HR recruitment and guidance
Customized Search Training
Get standard off-the-shelf training or custom-designed to suit your industry and specific Search requirements.
- On-site half- or full-day training sessions
- Live instructor-led Webinars
- Interactive e-learning modules hosted through IMPAQT’s learning management system
