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Target Rating Points (TRP)

Finding Your Ideal Audience from all those who Search

IMPAQT’s systematic keyword research metric, Target Rating Points (TRP), identifies Search segments and enables us to conduct a Smarter Search campaign for our clients. IMPAQT can determine why a particular audience entered a search engine by comparing our results against a client’s media mix. By using Target Rating Points, we are not saying “this is what you should have done with your media;" rather “this is what your media has done to Search."

The greatest benefit of profiling searchers by keyword is that you can make purchasing decisions based on the cost-per-targeted-searcher reached, as opposed to simply using the cost for the keyword as your comparative metric.

The information taken from the TRP process feeds in to an enhanced keyword targeting package that allows us to direct audience-specific ad copy and creative, landing page selection, and enhanced PPC management. Identifying Search segments allows us to target an audience profile enabling IMPAQT to efficiently reach and exceed our clients' goals.

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"This firm boasts the best current offering we found with untouchable adaptive bidding platform, dedicated tools for automating SEO, and flexible multichannel reporting."

The Forrester Wave™:  US Search Marketing Agencies, Q1 2011 (January 2011)