How We Work
Watch Business Transparency
Dan Gbur – The greatest power of Search Marketing lies in its measurability and the insights gained from the sheer volume of data that can be gathered and analyzed. Our reporting is a unique blend of direct access to tools and data, business insights gleaned by our seasoned Search strategists, and regular, open interaction between our clients and our account teams.
Dan Gbur – The greatest power of Search Marketing lies in its measurability and the insights gained from the sheer volume of data that can be gathered and analyzed. Our reporting is a unique blend of direct access to tools and data, business insights gleaned by our seasoned Search strategists, and regular, open interaction between our clients and our account teams.
Analytics
Brian Conner – With roots in database marketing, we have placed a heavy emphasis on analytics since we entered the Search Marketing space over a decade ago. Our team of statisticians and data integrators is highly-trained in predictive modeling and forecasting, as well as the translation of technical results into tangible strategies.
Brian Conner – With roots in database marketing, we have placed a heavy emphasis on analytics since we entered the Search Marketing space over a decade ago. Our team of statisticians and data integrators is highly-trained in predictive modeling and forecasting, as well as the translation of technical results into tangible strategies.
Client Service
Melanie Kinney – Our teams take pride in client service as one of our core differentiators. Through our Customer Allegiance Program (CAP), we reach out to every client every quarter to find out how we can better meet their needs, using Bain & Company’s Net Promoter Score® as a metric to gauge our performance and as a springboard for continuous improvement.
Melanie Kinney – Our teams take pride in client service as one of our core differentiators. Through our Customer Allegiance Program (CAP), we reach out to every client every quarter to find out how we can better meet their needs, using Bain & Company’s Net Promoter Score® as a metric to gauge our performance and as a springboard for continuous improvement.
Innovations
Matt Naeger – We’ve gone beyond fitting Search Marketing strategies into existing technologies and using typical metrics to define success—we’ve invented new ones that combine data, industry trends, and clients’ unique needs:
Matt Naeger – We’ve gone beyond fitting Search Marketing strategies into existing technologies and using typical metrics to define success—we’ve invented new ones that combine data, industry trends, and clients’ unique needs:
Paid Search (PPC)
Katie Pasquinelli – At IMPAQT, every Paid Search engagement is custom-designed to meet the specific goals of the client, whether they are related strictly to ROI or also to revenue, brand equity, or a competitive edge. Incorporating our proprietary PPC Management tools, measurement technologies, and client service processes, our services are a customized mix of campaign planning, bid management & optimization, testing & quality assurance, creative services, and international support.
Katie Pasquinelli – At IMPAQT, every Paid Search engagement is custom-designed to meet the specific goals of the client, whether they are related strictly to ROI or also to revenue, brand equity, or a competitive edge. Incorporating our proprietary PPC Management tools, measurement technologies, and client service processes, our services are a customized mix of campaign planning, bid management & optimization, testing & quality assurance, creative services, and international support.
Search Engine Optimization (SEO)
Carol Brenneisen – Our rigorous, systematic SEO strategies are based on our extensive client experience over the past decade. After carefully analyzing a client’s specific business objectives, competitive space, Web site design, past successes and operating constraints, our Client Services Team develops a long-term approach to maximize visibility. SEO services include Web site architecture & usability, linking, international & local Search, video optimization, mobile SEO, and SEO copywriting.
Carol Brenneisen – Our rigorous, systematic SEO strategies are based on our extensive client experience over the past decade. After carefully analyzing a client’s specific business objectives, competitive space, Web site design, past successes and operating constraints, our Client Services Team develops a long-term approach to maximize visibility. SEO services include Web site architecture & usability, linking, international & local Search, video optimization, mobile SEO, and SEO copywriting.
Social Media
Jamie Keaney – Starting with a social media audit, we analyze the target audience, work with the client to set the objectives of the social media effort, recommend strategies for using social media, and suggest communities and technologies to leverage for best success.
After the audit, we can directly manage social media including creating pages and posting to sites, tweeting, optimizing and posting videos, etc. We also manage paid ad placement on social media sites. Our sentiment analysis capabilities help our clients monitor their perception in the social sphere.
Jamie Keaney – Starting with a social media audit, we analyze the target audience, work with the client to set the objectives of the social media effort, recommend strategies for using social media, and suggest communities and technologies to leverage for best success.
After the audit, we can directly manage social media including creating pages and posting to sites, tweeting, optimizing and posting videos, etc. We also manage paid ad placement on social media sites. Our sentiment analysis capabilities help our clients monitor their perception in the social sphere.