What We Do
Innovations
Matt Naeger
We’ve gone beyond fitting Search Marketing strategies into existing technologies and using typical metrics to define success — we’ve invented new ones that combine data, industry trends, and clients’ unique needs:
- Adaptive Bidding
- Audience Identification and Measurement™ (AIM)
- Brand Attachment Value™ (BAV)
- ExstoNet™
- Media Mix Modeling
- Search Position Score™ (SPS)
- Target Rating Points (TRP
Watch the videos
Search Engine Optimization (SEO)
"[IMPAQT] becomes a trusted concierge by providing training workshops and recommending partners. Client references say this approach makes the vendor feel more like one of them than an agency partner: 'IMPAQT folks are like our own employees. They really live and breathe our business.'"
The Forrester Wave™: US Search Marketing Agencies, Q1 2009 (January 2009)
